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Meeting/Event Information

Professional Development Day (PDD)

September 15, 2018
8:00 AM - 1:00 PM
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University of Phoenix
300 S Craycroft Rd
Tucson , AZ 85711



8:00 - 9:00: Networking
9:00 - 9:05: Welcome and Introductions
9:05 - 9:45: Effective Communication 101
9:45 - 10:15: The Difference Between Features and Benefits
10:15 - 10:30: Break
10:30 - 11:15: Perception vs. Reality
11:15 - 12:15: Social License - What It Is, How to Get It, How to Keep It
12:15 - 12:45: Reaching Stakeholders - How and Why
12:45 - 1:00: Session Summary and Questions

PDU Value: 4 (Technical)

Protests or Progress: Relating to Your Public in a Complicated World - A Crash Course in External Relations

Public outcry costs millions in delays and litigation. Across the globe, regulators, elected officials, and other decision-makers are listening to public sentiment and reacting. The way you choose to communicate is the difference between mass support or unrelenting opposition.

During this session, we will discuss the practices needed to obtain and maintain the buy-in and support from key stakeholders, known as social license. This technical session will arm you with the tools you need to move and maintain support from your community. This presentation also includes a section on quantifying social license activities to demonstrate how critical corporate social responsibility is to the bottom line.

Speaker Bio

Adam Hawkins is a leading authority when it comes to government relations and public affairs. Adam’s expertise is trusted and sought by global firms seeking effective guidance navigating complex regulatory, legislative, and public policy. Adam’s knowledge is instrumental for clients seeking to more effectively position their projects with the public. In addition to public policy work, Adam works with clients on how to effectively position their projects in the public arena, including how to identify key stakeholders, activate the community through conventional contact and social media, develop effective talking points that support communications efforts, as well as forge partnerships with key non-governmental organizations. This includes conducting analyses of critical permitting milestones and conforming outreach activities to the client's needs through a process known as stakeholder identification, mapping and prioritization. Adam is a graduate of Thunderbird School of Global Management with an International MBA with a focus on global political economics. A fixture in the western states public and government affairs community, Adam’s work has helped solve complicated issues for more than 17 years.

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$50.00 Chapter Member

$75.00 Non-Chapter Member